Week

Seminar Topics

• Readings Due

Assignment Due

Sept 18

Welcome & Expectations:

Basics of Cross-Cultural Research

• CCC Chapter 1 (ebook)

Sept 25

Dimensions and Models of Cross-Cultural Communication

• CCC Chapter 2-3: Important Thinkers (ebook)


• Mooij & Hofstede (2010): The Hofstede Model

Oct 2

Cross-Cultural Communication and Advertising

• Shankar, Shalini (2014) Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers. Durham and London: Duke University Press Chapter 2 (Creative )and 3 (Accounting Service)


• Prieler, M (2010) Othering, racial hierarchies and identity constructions in Japanese television advertising. International Journal of Cultural Studies 13(5): 511-529.

Cultural Self-Analysis

Oct 9

Food and Nationa Image; Migration & Global/intercultural Citizenship

• Urban Foodways and Communicatoin (ebook), chapter 3,5, 7

Oct 16

Media, Globalization and Popular Culture

• Iwabuchi (2010) Globalization, East Asia media cultures and their publics


• Occhi (2012) Kyara (Characters)


• Choe, Youngmin (2016)Tourist Distractions: Traveling and Feeling in Transnational Hallyu Cinema Duke University Press. Chapter 2 (e-book)


• Kritika Kultura 28 (2017) Backlash of Hallyu in SE Asia

Oct 23

Cultural Tourism, Authenitcity  and Sustainability

• Dorsey et al (2004) advertising ecotourism on the Internet


• Amaro and Duarte (2017) Social media use for travel purposes: a cross cultural comparison between Portugal and the UK


• Schweinsberg, Darcy and Chen (2017) The agenda-setting power of news media in framing the future of tourism in protected areas

Cross-Cultural Interview Reflection

Oct 30

Culture & Identity: TCKs and Multiculturalism

• Fail, Thompson and Walker (2004) Third Culture Kids


• Prato (2009)


• Guilhermea  and Dietz (2015)

Nov 6

Cultural Display

Tour of NCCU Museum of Ethnology

• Supplemented readings on indiginous museum in Taiwan are posted on Moodle

Final Project abstract

(1 page)

Nov 13

Mid-Term Discussion:

Project Progress

Nov 20

Cross-Cultural Communication Issue: comparisons between Indigenous tribes in Taiwan and native American

(Guest Speaker Event)

• TBA

Nov 27

Issue: Cultural Tourism in SE Asia (Guest Speaker Event)

• TBA

Dec 4

Fieldwork for final project

Critical Media Project

Dec 11

Issue: Political Economy in SE Asia (Guest Speaker Event)

Final Project Oral Discussion (1 hour)

• TBA

Dec 18

Cross-Cultural Communication and News Media (Guest Speaker Event)

Final Project Oral Discussion (1 hour)

• TBA

Dec 25

Fieldwork for final project

Jan   1

(2019)

 Holiday – no class

Jan  8

Fieldwork for final project

Jan  15

Wrap Up:

Final Paper