| Semester | Spring Semester, 2018 | ||
| Department | IMBA Program, First Year IMBA Program, Second Year | ||
| Course Name | Global and Cross Cultural Marketing | ||
| Instructor | BRODOWSKY GLEN HOWARD | ||
| Credit | 3.0 | ||
| Course Type | Elective | ||
| Prerequisite | |||
| Course Objective | ||||||||||||||||||||||||||||||||||||||||
| Course Description | ||||||||||||||||||||||||||||||||||||||||
| Course Schedule | ||||||||||||||||||||||||||||||||||||||||
CLASS SCHEDULE
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| Requirement/Grading | ||||||||||||||||||||||||||||||||||||||||
Since marketing involves the management of a system of exchange of equal value between two parties, I am willing to exchange excellent grades for excellent work. Your work will be evaluated in terms of substantive content as well as the quality of presentation. I will be grading your work based upon your ability to clearly demonstrate that you understand the concepts presented in class. The following weights will be assigned to the below-listed components of the course: Individual Case Analysis 200 Points Simulation 200 Points Exam 200 Points Group Screening Presentation 200 Points Country Screening Exercise 200 Points Total 1,000 points
ACADEMIC HONESTY IS EXPECTED. PLAGIARIZED WORK WILL RESULT IN A GRADE OF ZERO.
Important Notes and Policies Written Work:
In terms of writing, you will be responsible for one short individual case analysis and one 1 10-12 page group country screening report. You will be judged as much for the quality of your written work as for the substantive content therein. If you have problems with writing, please see me for help. This is an excellent chance for you to hone your English writing skills for use in your business career. Take advantage of it. I emphasize that neatness, good grammar, and spelling all count in your written work. All assignments are to be typed, double-spaced, with 1-inch margins on all sides. Font size should be at least 11 point (this document is written in 11-point). Remember, late work is not acceptable to your boss, nor will it be acceptable in our class.
Timeliness: Late work is unacceptable. If you cannot meet a deadline, you must see me at least one week in advance of the due date so that alternative arrangements can be made.
Attendance: Your attendance in class is expected. Poor attendance will result in poor grades. Remember, you will be graded on class participation and you cannot participate if you are not present.
Simulation
We will be working on a simulation throughout the course. Students will be required to register for the simulation and work in groups. This should be a challenging, yet fun exercise we can do as we work together to apply what we have learned on our long Sundays. | ||||||||||||||||||||||||||||||||||||||||
| Textbook & Reference | ||||||||||||||||||||||||||||||||||||||||
See readings and course notes on e learning website | ||||||||||||||||||||||||||||||||||||||||
| Urls about Course | ||||||||||||||||||||||||||||||||||||||||
| Attachment | ||||||||||||||||||||||||||||||||||||||||
Global Marketing.pdf |