| Semester | Spring Semester, 2018 | ||
| Department | IMBA Program, First Year IMBA Program, Second Year | ||
| Course Name | Marketing Management for International Managers | ||
| Instructor | BRODOWSKY GLEN HOWARD | ||
| Credit | 3.0 | ||
| Course Type | Required | ||
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CLASS SCHEDULE
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Grading Policy
Since marketing involves the management of a system of exchange of equal value between two parties, I am willing to exchange excellent grades for excellent work. Your work will be evaluated in terms of substantive content as well as the quality of presentation. I will be grading your work based upon your ability to clearly demonstrate that you understand the concepts presented in class. The following weights will be assigned to the below-listed components of the course:
Group Case Analysis 200 Points Group Presentation 200 Points Marketing Math Homework 150 Points Individual Case Briefs 150 Points Final Exam 300 Points Total 1,000 points
ACADEMIC HONESTY IS EXPECTED. PLAGIARIZED WORK WILL RESULT IN A GRADE OF ZERO.
Important Notes and Policies
Written Work: In terms of writing, you will be responsible for one group case analysis and three individual case briefs. You will be judged as much for the quality of your written work as for the substantive content therein. If you have problems with writing, please see me for help. This is an excellent chance for you to hone your writing skills for use in your business career. Take advantage of it. I emphasize that neatness, good grammar, and spelling all count in your written work. All assignments are to be typed, double-spaced, with 1-inch margins on all sides. Font size should be at least 11 point (this document is written in 11-point). Remember, late work is not acceptable to your boss, nor will it be acceptable in our class.
Timeliness: Late work is unacceptable. If you cannot meet a deadline, you must see me at least one week in advance of the due date so that alternative arrangements can be made.
Attendance: Your attendance in class is expected. Poor attendance will result in poor grades. Remember, you will be graded on class participation and you cannot participate if you are not present.
CASE PRESENTATIONS You will form groups of 4-5 students. Working with your group members, you will be responsible for writing a complete case analysis – (5-7 pages) and to make a 20 minute presentation of the case.
Individually, you will be responsible for completing one short analysis of one of the remaining cases by answering a set of questions that I will give you. The following lists the cases, the groups presenting, and assignments of members of other groups to complete the individual short case write up.
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| Textbook & Reference | ||||||||||||||||||||||||||||||||||||||||||||||||
Textbook: Kerin, Roger A. and Robert A. Peterson, “Strategic Marketing Problems: Cases and Comments” | ||||||||||||||||||||||||||||||||||||||||||||||||
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Marketing Management.pdf |