Semester | Spring Semester, 2018 | ||
Department | International Master's Program in International Communication Studies, First Year International Master's Program in International Communication Studies, Second Year | ||
Course Name | Political Communication | ||
Instructor | LIU YIH-JIUN | ||
Credit | 3.0 | ||
Course Type | Elective | ||
Prerequisite |
Course Objective |
Course Description |
Course Schedule |
1st Week Course introduction: Part 1: the roles of mass media in Postmodern Democracy Part 2: how political actors compete over the news media Part 3: the agenda-setting and image-setting functions of mass media in election campaigns Part 4: comprehend the agenda-setting and image-setting functions of mass media in election campaigns Part 5: the strategic uses of polling in election campaigns Part 6: case study of political ads in Taiwan’s major political campaigns
2nd Week Political actors compete over the new media Political power and power over the media Political control and media independence
Chapter 11: The media and democracy. Pp.197-209
3rd Week Turning political into news No such things as objective news Telling a good story
4th Week The media get you when you’re not paying attention
5th Week Mediatization and de-centralization of political communication
6th Week New approaches to political communication Audience democracy: An emerging pattern in postmodern political communication Representation and mediated politics: Representing representation in an age of irony
7th Week Mediatization: The changing power game between politics and the media
8th Week De-centralization: New forms of citizenship and political communication Political consumerism as political participation
9th Week The media and social control Media influence upon the formation of public opinion The triangle of the attentive public, the political actors, and the media
10th Week The agenda-setting functions of the media The influence of media on issue attributes The influence of media on candidate images
11th Week The components of candidate images The formation of candidate images The assessment of candidate images
12th Week The impact of political polling on voters The functions of political polling in election campaign The strategic use of presidential polling
13th Week The content of political advertising: issue vs. image, negative vs. positive The effects of political advertising on voters The effects of political advertising on candidate images
Chapter 7: Political advertising. Pp.155-202 |
Teaching Methods |
Teaching Assistant |
Requirement/Grading |
Class participation 40% Reports on designated readings 60% There is no mid-term test, final test and term paper for this course.
Information on Assignment: Students are required to turn in 2-4 pages (no more than 4 pages) of reading report on the designated readings each week. For each weekly report at least 2-3 questions springing from the readings should be raised for possible class discussion. When we have invited speakers to conduct special topics, student shall turn in 2 pages response and reflection 7 days after.
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Textbook & Reference |
Urls about Course |
Attachment |
2018?_???_Political Communication.pdf |