Semester | Spring Semester, 2018 | ||
Department | MA Program of Management Information Systems, First Year MA Program of Management Information Systems, Second Year | ||
Course Name | Digital Media and E-Marketing | ||
Instructor | TANG TZUNG-I | ||
Credit | 3.0 | ||
Course Type | Elective | ||
Prerequisite |
Course Objective |
Course Description |
Course Schedule |
Week 1-3: Understand how to use digital marketing for multiple goals in different political and economic arrangements (i.e. conglomerate media versus independent media, main stream media versus alternative media, etc.) of old and new media and laws and public policies that promote or hinder democratic outcomes of fairness, economic justice, universal and ubiquitous access to true high-speed and ultra-speed broadband. Weekly hours required: 4. Week 4-6: Website design and management: social media, search engine optimization, paid search advertising, e-commerce trend, online newsletters, mobile apps. Weekly hours required: 4. Week 7-9: Major digital marketing channels – online advertising, digital display, video, mobile, search engine. Weekly hours required: 4. Week 10-12: Develop and execute comprehensive digital marketing plan. Measure digital marketing efforts and calculate ROI. Weekly hours required: 4. Week 13-15: Explore the latest digital advertising technologies. Weekly hours required: 4. Week 16-18: Other latest digital marketing information and communication services. Weekly hours required: 4. |
Teaching Methods |
Teaching Assistant |
Requirement/Grading |
Participation 50% Mid-term 20% Final 30% |
Textbook & Reference |
1.The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand (Ekaterina Walter) |
Urls about Course |
Center for Democracy and Technology Platform for Internet Content Selection (PICS) Electronic Frontier Foundation European Information Network FTC, Privacy Online: A Report to Congress, June 1998 Free Speech TV http://amic.org.sg/ http://www.internetnews.com/ http://www.epic.doc.gov/ http://www.ntia.doc.gov/ http://www.gpsr.org/ http://www.marketwire.com/ http://www.nytimes.com http://www.soumu.go.jp/ http://www.wired.com/ http://www.washingtonpost.com http://infoition.com/ http://www.networkworld.com/ http://thomas.loc.gov/ http://www.fcc.gov/Welcome.html http://www.totaltele.com/ |
Attachment |