week

date

Topic

Preparation

/review time

1

3/2

Class preparation (no class)

1/1 hour

2

3/9

Lecture: Competitive dynamic

4/3 hours

3

3/16

Case 1: Nintendo [W16600]

5/3 hours

4

3/23

Case 2: Din Tai Fung [W16198]

5/3 hours

5

3/30

Case 3: Monsanto Company in India [W12183]

5/3 hours

6

4/6

Spring break

-

7

4/13

Activity 1

5/3 hours

8

4/20

Mid-term

3/3 hours

9

4/27

Case 4: IKEA's expansion to the East [ESMT-716-0169-1]

3/3 hours

10

5/4

Case 5: WeChat: A global platform? [9-615-049]

3/3 hours

11

5/11

Case 6: GO-JEK in Indonesia [NTU131]

5/3 hours

12

5/18

University’s birthday & sports competition

-

13

5/25

Case 7: Uber: Changing the way the world moves [9-316-101]

5/3 hours

14

6/1

Activity 3

3/3 hours

15

6/8

Final Exam

3/3 hours

16

6/15

Project presentation

5/3 hours

17

6/22

Project submission

3/3 hours

18

6/29

Wrap-up 

1/1 hour