2018/3/2
Week 1 – Introduction/Financial Analysis
Recommended Reading – Michael Porter, Competitive Strategy, Chapter 5, Competitive Moves; Chapter 6, Strategy Toward Buyers and Suppliers; Chapter 7, Structural Analysis Within Industries; Chapter 8, Industry Evolution; Chapter 9, Competitive Strategy in Fragmented Industries; Chapter 10, Competitive Strategy in Emerging Industries; Chapter 11, The Transition to Industry Maturity; Chapter 12, Competitive Strategy in Declining Industries
2018/3/9
Week 2 – Corporate Valuation
Recommended Reading – Michael Porter, Competitive Strategy, Chapter 13, Competition in Global Industries; Chapter 14, The Strategic Analysis of Vertical Integration; Chapter 15, Capacity Expansion; Chapter 16, Entry into New Businesses
2018/4/13
Week 3 – Global Economics & Business Developments
Recommended Reading – Michael Porter, Competitive Strategy, Chapter 1, The Structural Analysis of Industries; Chapter 2, Generic Competitive Strategies; Chapter 3, A Framework for Competitor Analysis; Chapter 4, Types of Market Signals; Chapter 5, Competitive Moves; Chapter 6, Strategy Toward Buyers and Suppliers
2018/4/20
Week 4 – Case Study (Guest Speaker)
Recommended Reading – Geoffrey Moore, Gorilla Game, Chapter 2, How High Tech Markets Develop; Chapter 3, Understanding Gorilla Power;
2018/4/27
Week 5 – Mid-term Exam
2018/5/4
Week 6 – Midterm Revie
Recommended Reading – Geoffrey Moore, Gorilla Game, Chapter 5, Mapping the terrain; Chapter 6, Stalking the Gorilla; Chapter 7, Capturing the Gorilla
2018/5/11
Week 7 – Case Study (Guest Speaker)
Recommended Reading – Clayton Christensen, The Innovator’s Dilemma, Chapter 1, How can Great Firms fail?; Chapter 2, Value networks and the Impetus to Innovate
2018/6/22
Week 8 – Team Presentation
2018/6/29
Week 9 – Final Exam
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