Semester	Spring Semester, 2018
Department	General Education Courses in Foreign Languages
Course Name	College English III : Commerce English
Instructor	TSUI CHENG-FANG
Credit	2.0
Course Type	Selectively
Prerequisite

Course Objective

Course Description

Course Schedule

週次 Week	課程主題 Topic	課程內容與指定閱讀 Content and Reading Assignment	教學活動與作業 Teaching Activities and Homework	學習投入時間 Student workload expectation
週次 Week	課程主題 Topic	課程內容與指定閱讀 Content and Reading Assignment	教學活動與作業 Teaching Activities and Homework	課堂講授 In-class Hours	課程前後 Outside-of-class Hours
1	Introduction	Socializing	worksheet	2	3
2	Socializing	Looking after the 20 percent	Listening task and group discussion	2	3
3	Socializing	Corporate entertaining	Mini group-presentation	2	3
4	Branding	Brand management	Listening task and group discussion	2	3
5	Branding	Case study	Video and group discussion	2	3
6	Performance test	Socializing test	Random pairing for the quiz	2	3
7	Innovation	The lateral thinker	Listening task and group discussion	2	3
8	Innovation	Case study	Group discussion	2	3
9	Business writing	Golden rules of business writing	Pre-readings and in-class worksheets; revision of sentences	2	3
10	Business writing	Formats & Styles	Pre-readings and in-class worksheets	2	3
11	Business writing	Inquiry and Reply	Mini-lecture & group writing; homework assignment	2	4
12	Business writing	Complaint and Reply	Mini-lecture & group discussion	2	4
13	Cultural awareness	Cross-cultural case studies	Listening task & group discussion	2	3
14	Leadership	Management Styles	Listening task & group discussion	2	3
15	Industrial designing	Esthetics and Beauty	Listening task & group discussion	2	3
16	Performance test	Group presentations of project		2	5
17	Performance test	Group presentations of project		2	5
18	Paper-pencil Final Exam	Listening and writing components		2	5

Teaching Methods

Teaching Assistant

Requirement/Grading

COURSE REQUIREMENTS

Students are expected to:

- participate actively in all in-class activities and discussion;

- do preview if assigned;

- attend each class and be on time;

- take a performance test with a randomly paired partner;

- conduct an oral presentation with a group of classmate(s);

- attend final examination.

COURSE EVALUATION

Socializing test -----------------------------------------------------------------------------10%

Group oral presentation --------------------------------------------------------------- 25 %

Final examination ------------------------------------------------------------------------ 20 %

Quizzes & writing assignments ------------------------------------------------------- 25 %

Attendance (10%), class participation (10%) ------------------------------------- 20 %

Note:

Attendance will be recorded in every class, when possible. Any absence will be counted against your attendance records unless a leave is arranged beforehand via phone or e-mail.

Quizzes will be given on an irregular basis without advance notice. No make-up quizzes are allowed; however, with proper leave of absence, missed quizzes will be excused.

Homework assignments are to be handed in on the due dates. No late hand-ins are accepted unless pre-approved.

Class participation refers to your active involvement in the class activities, especially your voluntary work.

Textbook & Reference

Supplementary materials:

Guffey, M. E., Du-Babcock, B., & Loewy, D. (2016). Essentials of Business Communication (3^rd ed.). Cengage Learning.

Martin, J. N. & Nakayama, T. K. (2014). Experiencing Intercultural Communication (5^th ed.). MacGraw-Hill.

Pilbeam, A. & O’Driscoll, N. (2010). Market Leader: Logistics Management. Essex, UK: Pearson Education Limited.

Allison, J., Townend, J., & Emmerson, P. (2008) The Business. Macmillan Education.

Mascull, B. & Comfort, J. (2008). Best Practice. Thomson Heinle.

Powell, M. (2004). In Company (upper intermediate). Oxford: Macmillan Publishers.

Powell, M., Martinez, R., & Jillett, R. (2004). New Business Matters. London: Heinle, The Thomson Corporation.

Urls about Course

Attachment