-Speaker Bio
Dr. Jisu Huh is Associate Dean for Research & Graduate Programs at the College of Liberal Arts, Professor, and Raymond O. Mithun Endowed Chair in Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota. She also serves as Editor-in-Chief of the Journal of Advertising, the flagship journal of the American Academy of Advertising (AAA), and the highest-ranked journal across communication, advertising, public relations, strategic communication, and marketing communication. As Past President of the AAA, Dr. Huh has been internationally recognized for advancing advertising and communication scholarship. She also serves on the editorial boards of leading journals. Her research spans computational advertising and public relations, social media influencer marketing, artificial intelligence in strategic communication, consumer trust and information diffusion, and direct-to-consumer healthcare advertising. She directs the Minnesota Computational Advertising Lab (MCAL), a cross-disciplinary team bridging communication and computer science.
-Journal Overview
The Journal of Advertising (JA) is the leading international journal for advertising and strategic communication research. In 2024, JA achieved record impact:
•Impact Factor (JIF): 7.0 – #1 in Communication, Q1 in Business
•Scopus CiteScore: 15.0 – #4 in Communication, #21 in Marketing
-Tentative Program Schedule
•09:30–10:00 | Registration
•10:00–10:05 | Welcome and Introduction
•10:05–11:30 | Inside the Journal of Advertising
•11:45–13:15 | Networking Luncheon
•13:30–15:30 | Strategies for Successful Submission
•15:30–16:00 | Coffee Break
•16:00–17:00 | Closing Discussion — The Future of Research in Strategic Communication and Marketing
Discussants
•Dr. Jisu Huh (Editor-in-Chief, Journal of Advertising)< •張郁敏 特聘教授 Distinguished Profess