【NCCUC Brownbag Seminar】Tourism Advertising Effectiveness through VR: Exploring the Interaction Between VR and Construal Leve
活動日期： 2024/06/05(三)
地點：商學院8樓R260804
承辦單位：商學院
聯絡人：陳昱馨 0229393091分機88632
聯絡人：陳昱馨 0229393091分機88632
E-mail：yushin@nccu.edu.tw
簡介／
講座姓名：Jihoon (Jay) Kim, Ph. D
講座現職：Assistant Professor/Department of Advertising & Public Relations/College of Communication & Information Sciences/The University of Alabama
【About the Speaker】
https://jaykim.people.ua.edu/
【Description】
Due to its immersive features and realistic representation, highlighting the media effect itself, VR offers distinct advantages over traditional media in promoting tourism destinations. Drawing upon construal level theory and immersion as theoretical frameworks, this research talk will discuss the impact of VR, which has the potential to reduce psychological distances, on destination image. It will further examine the interplay between psychological distance-both temporal and spatial-and immersion in the context of virtual tourism. Additionally, the talk will focus on measuring the influence of this interaction on outcomes of promotional message.
*This seminar focus on research. It will suitable for young reserachers and the gruadate students.
