SemesterFall Semester, 2023
DepartmentMaster's Program in Global Communication and Innovation Technology, First Year Master's Program in Global Communication and Innovation Technology, Second Year
Course NameDigital Production and Analytics
Instructor
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule
























































































































Week

Topic

Content and Reading Assignment

Teaching Activities and Homework

1

Overview of the course



 

Introduction/class survey

2

Digital publishing in an era of information surplus; fundamentals of digital production



 

Assigned readings

Lecture

3

holiday

 

No class

4

Web development



 

 

HTML coding

5

Design principles, trends, tools, and critique; image processing



 

Assigned readings

Digital design exercise

6

Cascading Style Sheets



 

 

CSS coding

7

Interactivity; evolution of digital publishing technology



 

Assigned readings

AI-assisted coding

8

Content management systems (CMS), Wordpress options



 

 

Lecture

9

Self-hosted Wordpress workshop



 

 

Set up self-hosted Wordpress sites / Presenting final project proposal

10

Multimedia content development



 

 

Image and video production lab

11

Production of project



 

 

Project production

12

Search engine optimization (SEO); social media marketing



 

Assigned readings

Lecture

13

Digital marketing: Google Ads and Facebook advertising



 

Assigned readings

Lecture and exercise

14

Audience metrics; Google Analytics



 

Assigned readings

Lecture and exercise

15

Exam/marketing and tracking your project



 

 

Exam

16

One-on-one consultation

 

 

17

One-on-one consultation

 

 

18

Final project due

 

Presentation of final project

Teaching Methods
Teaching Assistant
Requirement/Grading

Assignments (40%): A series of hands-on assignments on production, tracking, and marketing skills.



Exam (25%): This exam will cover materials discussed in class and readings.



Final project (25%): You will apply what you learn in class on a Web+engagement project.



Participation (10%)



 


Textbook & Reference
Urls about Course
Attachment