SemesterFall Semester, 2023
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameStrategic Management
InstructorFU JYUN-YING
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule




















































































































Session/Date



Topic



Required  Reading



Activity



Assignment



1. (Sep. 6)



Introduction of the Course: What is Strategy



Textbook: Chapter 1



Project Group Formation



Lecture



 



2. (Sep. 13)



External Analysis: Environment and Industry Analysis



Textbook: Chapter 2



Lecture



 



3. (Sep. 20)



Internal Analysis: Resource & Capabilities



Textbook: Chapter 3



Case [1] 



Lecture &



Case Discussion



Due: Case [1] group report (7pm Sep. 18)



4. (Sep. 27)



Strategy Formulation: Functional & Business-level Strategy



Textbook: Chapters 4 & 5 & 6



Lecture



 



5. (Oct. 4)



Strategy Formulation: Corporate-level Strategy I



Textbook: Chapter 9



Case [2]



Lecture &



Case Discussion



Due: Case [2] group report (7pm Oct. 2)



6. (Oct. 11)



Strategy Formulation: Corporate-level Strategy II



Textbook: Chapter 10



Lecture



 



7. (Oct. 18)



Strategy Formulation: Strategy in the Global Environment



Textbook: Chapter 8



Case [3]



Lecture &



Case Discussion



Due: Case [3] group report (7pm Oct. 16)



8. (Oct. 25)



Technology Strategy & Innovation



Textbook: Chapter 7



Lecture



 



9. (Nov. 1)



Strategy Implementation: Structures, Designs, and Systems



Textbook: Chapter 12



Case [4]



Lecture &



Case Discussion



Due: Case [4] group report (7pm Oct. 30)



10. (Nov. 8)



Strategy Implementation:  Culture, Control Mechanisms, & Change



Textbook: Chapter 12



Lecture



Due: Term Project Proposal (7pm Nov. 6)



11. (Nov. 15)



 Corporate Social Responsibility 



Textbook: Chapter 11



Case [5]



Lecture &



Case Discussion



Due: Case [5] group report (7pm Nov. 13)



12. (Nov. 22)



Course Review



Key Tools and Concepts



Case [6]



Presentations & Discussion



Due: Case [6] group report (7pm Nov. 20)



13. (Nov. 29)



Project Presentation I



Term Projects (3 groups)



Presentations & Discussion



Due: Presentation slide (7pm Nov. 27)



14. (Dec. 6)



Final Exam



Exam



Closed Book Exam



 



14. (Dec. 13)



Project Presentation II & Exam Results



Term Projects (4 groups)



Lecture &



Case Discussion



Due: Presentation slide (7pm Dec. 11)



Teaching Methods
Teaching Assistant

n.a.


Requirement/Grading

Class participation:  20 %

Group Case reports (6 cases):  30 %

Group term project: 20 %

Final exam: 30 %



 


Textbook & Reference

Hill, CWL, MA Schilling, & GR Jones. 2020. Strategic Management (13th edition), Cengage Learning, Boston, MA.


Urls about Course
Attachment