SemesterFall Semester, 2023
DepartmentForeign Language Center
Course NameEnglish Elective: English for Mass Communication
InstructorCHU RONG-XUAN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule
























































































































Week



Topic



Content and Reading Assignment



Teaching Activities and Homework



1



Course



Introduction



Needs analysis



Modes of Communication



Getting to know each other



* 1st writing task



2



Effective communication



Marketing Communication



Speaking task and group discussion



3



Managing communication



Self-media and promotion



Speaking task and group discussion



4



Fundamental aspects of verbal communication




  1. Pronunciation and voice production

  2. Prosody



Group work:



to start a podcast: intro & outro



* 2nd writing task



5



Effectiveness of self-media



Public speaking, strategies and rhetorical devices



Public Speaking Practice



* Assignment Due



6



Digital communication and production



Reviewing and practicing scripts for a podcast



Group work:



to create a podcast episode



 



7



Oral communication skills




  1. Asking for and giving information

  2. Asking questions and responding politely



Telling a story



* Group Presentation I



8



Exhibition as a communication tool



Using exhibitions to communicate ideas and concepts



Group work: to introduce an exhibition/event



9



Mid-term exam



Exam



Exam



10



Video Communication (I): Pre-production



Story-telling



Group work: video pre-production  



11



Nonverbal communication



Body language and presentation skills



Presenting a report



*Group Presentation II



12



Video Communication (II): Shoot and Edit



Gestures, posture and manners



Matophor and metonymy



Video production and editing



(Shoot and Edit)



13



Current issues regarding mass communication



Reading exercise:



Challenges, trends and future



Writing exercise and group discussion



14



Preparing and presenting argument speeches



Agreeing and disagreeing, expressing opinions and demanding explanations



Giving a persuasive talk



* Group Presentation III



 



15



Culture and media



Conflict across cultures



Group work



* 3rd writing task 



16



Final exam



Exam



Exam



17



Course-related online learning



Reading aloud to an audience



Course-related online learning: Reading aloud to an audience (Letters Live)



18



Course-related online learning



Top secret to great public speaking



Course-related online learning: TED's secret to great public speaking



 



Teaching Methods
Teaching Assistant
Requirement/Grading

You are expected to:



- participate actively in all in-class activities and discussion;



- attend each class and be on time;



- to submit an individual assignment;



- conduct a group oral presentation;



- collaboratively complete a podcast episode within a small group comprising 2-3 individuals;



- to produce a short video in a small group consisting of 2-3 individuals;



- attend a mid-term examination;



- attend a final examination.



 



Your final grades are determined by the following course components:




  • Individual assignment: 20%

  • Group oral presentation: 20 %

  • Final examination: 20 %

  • Mid-term examination: 20%

  • Attendance (10%), class participation (10%): 20 %

     



ASSIGNMENTS AND REQUIREMENTS



Attendance



Attendance will be recorded in every class, when possible. Habitual lateness and unauthorized use of cell phone will also jeopardize your attendance records. A leave of absence should be arranged beforehand or soon afterwards with proper documentation.



 



Class Participation



Class participation refers to your active involvement in the class activities including your in-class questions to the instructor, insights and comments regarding class content, responses to the instructor’s questions, and reactions to other students’ contributions.



 



Oral presentations



You will give an individual oral report and a group presentation during the semester. For the individual report, you will give a 7-minute personal talk. For the group presentation, you and two other students will present on a given topic. The presentation should be approximately 15 minutes, followed by a 7-minute discussion. Each group is welcome to meet with the instructor prior to their presentation to discuss their presentation outline. More details will be provided in class.



 



Examinations



All materials, including the readings, handouts, and information provided in class will potentially be included on mid-term and final exams. The mid-term exam is a speaking test, and the final exam is a written test. The speaking test requires you to deliver an individual oral presentation. The instructor will assess your subject knowledge, presentation skills, English proficiency, and your ability to respond to questions appropriately. The grading rubric for the speaking test is available on the class website. The written test requires you to examine a script, such as a podcast or video script. Your performance will be evaluated based on the quality of your analysis, your language proficiency in conveying your ideas, your ability to present critical perspectives, and the coherence of your analysis. The grading rubric for the written test is available on the class website. No make-up exams will be given unless you have received the instructor’s permission in advance. 


Textbook & Reference

Career Paths- Journalism



Express Publishing 



 


Urls about Course
1. TED: https://www.youtube.com/@TED 2. Standford Graduate School of Business (Make body language your super power): https://www.youtube.com/watch?v=cFLjudWTuGQ 3. Letters Live: https://www.youtube.com/@LettersLive 4. Luke’s English podcast: https://www.youtube.com/@LukesEnglishPodcast
Attachment

Rubrics for speaking and writing tests.pdf