SemesterFall Semester, 2023
DepartmentInternational Master's Program in International Communication Studies, First Year
Course NameCommunication Theories
InstructorSHIH TSUNG-JEN
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule
























































































































週次



課程主題



課程內容與指定閱讀



教學活動與作業



1



Introduction



 



 



2



Working week



Preparing for presentation



 



3



Agenda-setting



Althaus, S, & Tewksbury, D. (2002) Agenda setting and the “new” news: Patterns of issue importance among



readers of the paper and online versions of the New York Times. Communication Research, 29, 180-207.



Different levels of agenda-setting theory



4



Priming



Krosnick, J. A. and Kinder, D. R. (1990). Altering the foundations of support for the president through priming.



American Political Science Review, 84, 497-512.



 



5



Framing



Scheufele, D. A. (1999). Framing as a theory of media effects. Journal of Communication, 49, 103-122.



Comparing framing with agenda-setting and priming



6



Information processing/ Mental models



Petty, R. E., & Briñol, P. (2011). The elaboration likelihood model. Handbook of theories of social psychology, 1, 224-245.



Elaboration Likelihood Model



7



Deliberation/ Discussion



Scheufele, D. A. (2000). Talk or conversation? Dimensions of interpersonal discussion and their implications for participatory democracy. Journalism & Mass Communication Quarterly, 77(4), 727-743.



Understanding the concepts of deliberation, discussion, and heterogeneous talk



8



Mid-term exam week



 



 



9



Communication mediation model



Cho, J., Shah, D. V., McLeod, J. M., McLeod, D. M., Scholl, R. M., & Gotlieb, M. R. (2009). Campaigns, reflection, and deliberation: Advancing an OSROR model of communication effects. Communication theory, 19(1), 66-88.



OSOR model and OSROR model as an extension of the communication mediation model



10



Social capital



Gil de Zúñiga, H. & Valenzuela, S. (2010.) Weak Ties, and Civic Engagement: The Mediating Path to a Stronger



Citizenship: Online and Offline Networks. Communication Research, 20, p. 1-25.



Two types of social capital and links



11



Cultivation



Dudo, A., Brossard, D., Shanahan, J., Scheufele, D. A., Morgan, M., & Signorielli, N. (2011). Science on television in the 21st century: Recent trends in portrayals and their contributions to public attitudes toward science. Communication Research, 38(6), 754-777.



 



12



Uses and gratifications



Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass Communication & Society, 3(1), 3-37.



 



13



Aggression



Anderson, C.A. et al. (2010). Violent video game effects on aggression, empathy, and prosocial



behavior in Eastern and Western countries: A meta-analytical review. Psychological Bulletin,



136, 151-173.



 



14



Spiral of silence



Scheufele, D. A., & Moy, P. (2000). Twenty-five years of the spiral of silence: A conceptual review and empirical outlook. International Journal of Public Opinion Research, 12(1), 3-28.



 



15



Theories about emotions



Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communications Monographs, 59(4), 329-349.



EPPM, Affect heuristic



16



Parasocial interaction



Giles, D. C. (2002). Parasocial interaction: A review of the literature and a model for future research. Media psychology, 4(3), 279-305.



 



17



Working week



Work on the final paper



 



18



Final paper due



 



Submitting the final paper to Moodle



Teaching Methods
Teaching Assistant
Requirement/Grading

  1. Attendance, 10%

  2. Class participation, 10%

  3. Discussion leading, 40%



Class participants will select a topic and serve as discussion leaders for a week of their choice. This is assignment is designed to be a collaborative group activity. The readings outlined in the weekly schedule represent the foundational works in their respective fields. However, as discussion leaders, it is expected that you supplement these seminal readings with at least two more recent and relevant studies. These additional studies should be shared with the class one week prior to the presentation.



4. Final paper, 40%



The key capstone of this course can take two forms: (1) a research proposal that includes a research idea, literature review (relevant research questions or hypotheses), and methods for testing the idea; and (2) a theoretical paper, which is a comprehensive literature review. The theoretical paper focuses solely on the exploration of a research topic through an in-depth examination of existing literature, without involving any methodology. This is also a collaborative group activity. The length of the final paper is 3,000-3,500 words.


Textbook & Reference
Urls about Course
Attachment

2023 Fall Communication Theory.pdf