SemesterFall Semester, 2023
DepartmentCollege of Communication Specialized Subjects for Freshman and Sophomore Majors
Course NameResearch Methods
InstructorLIN TSUI-CHUAN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule




































SCHEDULE



 



 



 



 



 



 



 



Week



Date



Topic & Readings



 



 



 



Notes



 


                 


 



 














































































































1



9/12



Introduction & Literature review



Course overview



 



 



Reading:



 



 



 



 



 



 



 



 



 



1.



Hoyle, Harris, & Judd Ch19 Reviewing



Students add course Facebook



 



 



 



research reports & literature (p.483-493)



 



 



 



 



 



 



 



2



9/19



Research design, process & proposal writing



Library resources at NCCU



 



 



Reading:



4:00-5:00 Library introduction



 



 



 



 



 



(Main Library, 1F 資源檢索教室,



 



 



1.



Babbie Ch1&4Introduction & Research



 



 



2.



Hoyle, Harris, & Judd Ch 3& 20



Bring Student ID to log in the



 



 



 



 



 



system)



3



9/26



Qualitative research(Introduction &



Group division



 



 



interview/e-interview)



Class discussions



 



 



 



 



 



 





 



Reading:



 



1. Berg Ch1 & 4



 



2. Sappleton Ch 19 & 15



 



 







































































































































































































































































































































4



10/3



Qualitative research II (Focus Group & Observation)



Class discussions



 



 



 



 



 



 



 



 



1. Berg, Ch 5 & 6 (part)



2. Hoyle, Harris, & Judd Ch15 (p.361-381)



 



 



 



 



 



 



5



10/10



National Day (No class)



 



 



 



 



 



 



 



 



 



 



 



6



10/17



Qualitative data analysis



Qualitative research presentation



 



 



 



 



 



Reading:



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



1. Babbie Ch13



 



 



 



 



 



 



 



 



2. Sappleton Ch 10



 



 



 



 



 



 



7



10/24



Conceptualization, operationalization & measurement



 



 



 



 



 



 



 



 



Reading:



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



Babbie Ch 5& 6



 



 



 



 



 



 



 



 



 



 



 



 



 



 



8



10/31



Survey research, sampling &questionnaire design



Qualitative data analysis due



 



 



 



 



 



Reading:



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



BabbieCh 7& 9



 



 



 



 



 



 



 



 



 



 



 



 



 



9



11/7



Web survey



11/5 5pm Proposal topic/possible



 



 



 



 



 



 



 



 



 



Reading



theories/RQs (Facebook)



 



 



 



 



 



Sappleton Ch 3 & 9



Last hour: Topic discussion



 



10



11/14



Quantitative data analysis



Feedback to qualitative data



 



 



 



Reading:



analysis



 



 



 



 



 



 



 



 



 



Babbie Ch14



Quantitative research presentation



 



 



11



11/21



Content analysis



 



 



 



 



 



 



 



 



Reading:



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



BabbieCh11



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 





 


 



 



 


























12



11/28



SPSS Workshop (Dr. Jeffry Oktavianus, Hong Kong Polytech University)



Computer Lab (Da Yun 316)



 



 



 



 



 



 



Reading



Babbie Ch16



 



 




 













3



12/5



Research proposal topic oral presentation



Proposal presentation & feedback



(Video presentation)




 



 



 























































































































































































14



12/12



Experiment & Lab



Ethics of social research (IRB)



Quantitative data analysis due



 



 



 



 



 



Reading



 



 



 



 



 



 



 



 



 



Babbie Ch 17,18



 



 



 



 



 



 



 



15



12/19



Big data research



Last hour: Feedback for quantitative data analysis



 



 



 



Reading (to be decided)



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



16



12/26



Proposal discussion (Individual teams)



 



 



 



 



 



 



 



17



1/2



Final research proposal presentations& discussants



1/1 (Mon) 5pm upload



 



 



 



 



 



 



 



 



 



 



 



 



Each group: 15 min ppt presentation + 15 mins Q&A



PPT & draft proposal



 



 



 



 



 



 



 



 



 



 



1/9



1/9



Revision & submission of final written proposal



1/9 5pm due (Upload to Moddle



 



 



 



 



 



 



 



 



 



 



 



 



& turn in written paper to Dr. Lin’s office at Journalism Bldge



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



OFFICE HOUR: BY APPOINTMENT



 



 



 



 



 



 



 



Teaching Methods
Teaching Assistant

To be decided later


Requirement/Grading

ASSESSMENT



1.   Attendance (5%)



Class participation and attendance are important. Only legitimate absence with supporting evidence (e.g., medical certificate) can be excused. Each student who exceeds three times of absence will lose all  attendance points.



2.   In-Class Discussions & Participation (10%)



This class involves in-class group discussions and share perspectives in class or on class Facebook. Students are expected to offer critical and constructive comments on readings, assignments or others work. In response to the instructor’s discussion questions related to weekly topics, students have to post their class discussion answers to course Facebook in order to share with classmates and give feedback to other groups’ posts.



3.   Moderating method paper (10%) (New media; later than year 2020)



Two students together select a good journal paper that demonstrates specific qualitative or quantitative method(s). Each student is required to propose a pertinent question from the selected reading for class discussion. Both selected articles and questions must get approval from the instructor one week before the presentations and post them to Moodle. During the moderation week, each team will have 10 minute ppt presentation to elaborate highlights especially methods and 5 minutes for Q&A discussions. Moderators must upload a ppt file (including answers to Qs) to NCCU course website one week after the presentation. 



4. Individual research practices (40%: 20%x2)




  1.  



(1)Qualitative data analysis (20%): 1) Learn to develop interview questions based on concepts; practice interviews, and 2) write preliminary data analysis (>500 words)



(2)Quantitative data analysis: 1) Learn survey research design; 2) run statistics & write the data analysis result



5. Research proposal (35%-- 10% midterm ppt presentation & discussant; 25% final proposal written paper)



2-3 student team up to write a research proposal which contains introduction, research aims, succinct literature review (relevant studies, theoretic concepts or analytical framework), and a method session. The rigor of research design is essential for the quality evaluation. The length of the article is expected to be 4,000-6,000 words (excluding references, tables, figures, appendix, etc.) with APA-style references. Each group gives a 15-min ppt presentation and 15 min Q&A. The ppt slides and written proposals must be uploaded to Moddle. Additionally, each paper will also be discussed by two discussants similar to international conference arrangement. The discussants, in turn, are expected to provide constructive feedback to the proposals.


Textbook & Reference

  • Babbie, E. (2021).The practice of social research. Boston: Cengage. (2013 version is available at NCCU Main Library 2F, 300.72 B113E13)




  • Rick H. Hoyle, Monica J. Harris, & Charles M. Judd. (2002). Research methods in social relations. Fort Worth, Tex.: Wadsworth.300.72 J92 2002 (Main Library 2F)




  • Bruce L. Berg. (2012). Qualitative research methods for the social sciences. Boston, Pearson. 300.72 B493 2012 (Main Library 2F)




  • MooSappleton, N. (2013). Advancing research methods with new technologies. (Some readings will be provided on Moddle in e-copies.)


Urls about Course
Moodle & Facebook
Attachment

2023 Fall IMICS Research Method syllabus 0708.pdf