Semester	Fall Semester, 2023
Department	Junior Class A, Department of International Business Junior Class B, Department of International Business Senior Class A, Department of International Business Senior Class B, Department of International Business
Course Name	International Marketing Management
Instructor	CHUNG JUNE-HO
Credit	3.0
Course Type	Selectively
Prerequisite	Advertising、Basic Marketing Management、BUS 343 Marketing Management、Customer Relationship Management、Foundation of Marketing、Foundations of Marketing、Fundamentals of Marketing、General Principles of Marketing、Global Marketing、Intro to Market Analysis、Introduction to Marketing、Introduction to Marketing Management、Management of Fashion Companies、Market Management、Marketing、Marketing (SBB)、Marketing Communication、Marketing Concepts、Marketing Management、Marketing Management Decisions、Marketing Management for International Managers、Marketing Principles、Marketing Principles & Practice、Marketing Strategy、Principle of Marketing、Principles of International Marketing、Principles of Marketing、Salea and Marketing Practices in Multinational Enviroment、Sales Management、Topics in Marketing、Trade Marketing and Category Management

Course Objective

Course Description

Course Schedule

*Please note that the following course schedule is subject to change depending on circumstances.

週次 Week	課程主題 Topic	課程內容與指定閱讀 Content and Reading Assignment	教學活動與作業 Teaching Activities and Homework	學習投入時間 Student workload expectation
週次 Week	課程主題 Topic	課程內容與指定閱讀 Content and Reading Assignment	教學活動與作業 Teaching Activities and Homework	課堂講授 In-class Hours	課程前後 Outside-of-class Hours
1(9/11)	Introduction	Course introduction		3	3
2(9/18)	Global marketing environment 1	Global economics and trade environment & Team building activity	Read: Ch. 1 & 2 Form a group project team	3	6
3(9/25)	Global marketing environment 2	Social and cultural environments	Read: Ch. 4	3	6
4(10/2)	Approaching global markets	Global information systems and market research	Read: Ch. 6, Group assignment 1	3	6
5(10/9)	Holiday
6(10/16)	Approaching global markets	Global segmentation, targeting, and positioning	Read: Ch. 7	3	6
7(10/23)	Approaching global markets	Global market entry	Read: Ch. 9 Group assignment 2&3	3	6
8(10/30)	Global marketing mix	Brand and product decisions in global marketing	Read: Ch. 10	3	6
9(11/6)	Mid-Group Project Presentation
10(11/13)	Global marketing mix	Brand and product decisions in global marketing	Read: Ch. 10	3	6
11(11/20)	Global marketing mix	Global pricing decisions	Read: Ch. 11 Group assignment 4	3	9
12(11/27)	Field Trip
13(12/4)	Global marketing mix	Global marketing channels	Read: Ch. 12, Group field trip report	3	9
14(12/11)	Global marketing mix	Global marketing communications 1	Read: Ch. 13, 14 Group assignment 5	3	6
15(12/18)	Take-home final: Case Write-up
16(12/25)	Final Group Project Presentation
17(1/1)	Holiday
18(1/8)	Guest lecture: research presentation

Teaching Methods

Teaching Assistant

Kathy: 110351002@g.nccu.edu.tw

Requirement/Grading

Individual Project: Case Write-ups (15%)

Group case PT: Presenting international marketing cases (15%)

Group assignments (20%)

Mid & Final group presentation (30%)

Group field trip report (10%)

Participation, peer evaluations, and others (10%)

Textbook & Reference

Textbooks:

Textbook: Keegan, Warren J. and Mark C. Green (2020), Global Marketing Management, 10th edition, Pearson.

Reading Materials:

You are required to read any articles if given before each class session that pertains to the subject matter we will be discussing in that class. Articles will be posted to MOODLE. Be prepared to answer questions during discussions related to the content of these articles. The sources of articles are as follows:

Harvard Business Review

MIT Sloan Management Review

The Wallstreet Journals

Urls about Course

Attachment