1

(9/15)

Introduction

Ch. 1

Group formation

Group Assignment 1

2

(9/22)

Marketing

Strategy Framework

Ch. 2 & 3

Group Assignment 2

3

(9/29)

National Holiday

4

(10/6)

Brands and Products/Services

Ch. 7 & 8

Group Assignment 3 (Proposal)

5

(10/13)

Consumer Behavior

Ch. 5 & 6

Group Assignment 3’ (Revised proposal)

6

(10/20)

Promotion

Ch. 14 & 15

Group Assignment 3’ (Revised proposal)

7

(10/27)

“Mystery Shopper Project” at the Xinyi Area: Experiential Learning

Group Assignment 4

8

(11/3)

Midterm Presentation

9

(11/10)

Marketing Channels

Ch. 12 & 13

Final Project Update

10

(11/17)

Pricing

Ch. 10 & 11

Final Project Update

11

(11/24)

Marketing Research

Ch. 4

Final Project Update

12

(12/1)

New Product Development

Ch. 9

Submission of a prototype

13

(12/8)

Guest speaker

Fintech Marketing

Final Project Update

14

(12/15)

Marketing Ethics

-

Final Project Update

15

(12/22)

Team Consulting for the Final Project

16

(12/29)

Current Issues

Digital Marketing

Submission due (1/3) for the final project

17

(1/5)

Final Presentation! ?

18

(1/12)

Final Exam

  Grading Rubrics:

  Weekly Quiz                             5%

  Group Assignment                  20%

  Midterm                                  10%

  Final project                            40%

  Final exam                              10%

  Participation (e.g., cold-calls) 10%

  Others (e.g., attendance)           5%

  TOTAL                                 100%

  Academic Policy & Others:

• Any academic dishonesty will lead to a failing grade (e.g., cheating, misrepresenting, and plagiarism). Please make sure to cite and acknowledge all sources in order to avoid any unintentional plagiarism. There is NO tolerance for academic dishonesty!


• Please note that an absence of two or more weeks will penalize your final grade, failing this course. In case of an unavoidable absence, please let me know in advance. Also, being late is considered unacceptable because it interferes with the learning environment for others.


• When using Generative AI tools (e.g., ChatGPT), you can utilize them for English editing and proofreading purposes. However, refrain from using them to build your own logic. Relying on them for that purpose will not aid in fostering your own thoughts and rationale, which is a critical skill in this business environment. Additionally, make sure to acknowledge the assistance received from using these AI tools in relevant sections


• I am happy to assist students with disabilities. Please talk to me in case you need any assistance.


• If you have any questions, please do not hesitate to ask them. Remember, there is no such thing as a “dumb” question.


• Mentoring, career-coaching, and language (English) support are opened to all students. If you are willing to communicate with me, please feel free to contact me anytime. Lastly, let’s enjoy this semester!! J